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Mia Sato

Mia Sato

Platforms & Communities Reporter, The Verge

Mia Sato is a reporter at The Verge covering tech companies, platforms, and users. Since joining The Verge in 2021, she’s reported on the war in Ukraine and the spread of propaganda on TikTok; Elon Musk’s takeover of Twitter; and how tech platforms and digital publishers are using artificial intelligence tools.

Sato has written about tech platforms and communities since 2019. Before joining Vox Media she was a reporter at MIT Technology Review, where she covered the intersection of technology and the coronavirus pandemic. Prior to that she served as the audience engagement editor at The Markup. As a freelance reporter, she’s written about the subversive Hmong radio shows hosted on conference call software, online knitting activism, and the teens running businesses in Instagram comment sections. Her work has appeared in outlets like The New Republic, The Appeal, and Chicago Magazine. She is based in Brooklyn.

Got a tip? Contact her at mia@theverge.com or email for her Signal number.

The online influencers shaping American politics.

Wired has a cool interactive piece highlighting some of the content creators on the right and left who drive political discourse and change. The size of the bubbles corresponds to the number of followers the individual has on their social media platform of choice. Check out the full story for details on each person.


A bubble graphic showing left wing influencers such as Hasan Piker and Carlos Eduardo Espina. The size of their bubbles is determined by their follower count.

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Influencers on the left.
Image: Wired
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News outlets have two (not great) options.

Opting out of Google’s generative AI overviews means you become invisible in search — a no-go for most publishers. But keeping content in search means it can be scraped for AI Overviews. As one publisher puts it:

You drop out and you die immediately, or you partner with them and you probably just die slowly, because eventually they’re not going to need you either.”


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Is Reddit the new pivot to video?

Publishers like Rolling Stone and The New York Times are sizing up Reddit as a potential source of significant traffic, according to Adweek.

Reddit’s visibility in Google Search has skyrocketed this year, making the platform an attractive place for marketers and the SEO industry. But media of all industries should know that relying on outside platforms historically hasn’t gone well.


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Twitter
“Kurt Cobain un-alived himself at 27.”

A placard at Seattle’s Museum of Pop Culture used the internet-speak term “un-alive” to describe Cobain’s suicide, according to Billboard. The museum elsewhere reportedly said it used it as a “gesture of respect.”

People use terms like “un-alive” online to try to get around moderation algorithms that they believe may suppress or remove their content. MoPOP didn’t immediately respond to The Verge’s request for comment.


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Oliver Darcy is leaving CNN.

The CNN media reporter announced today that he’s starting his own news outlet called Status — a nightly briefing covering the media industry, Hollywood, and Silicon Valley.

Darcy is the latest journalist to move from a big outlet to an independent enterprise. Status will be subscription-based, and will launch with an initial (as of yet unnamed) sponsor.


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TikTok
A fancam to announce Harris’ VP pick.

Vice President Kamala Harris’ campaign announced its running mate pick Tim Walz mostly in a typical press flurry — except on TikTok, where the Kamala HQ account shared a purposely glitchy montage of Walz’s public appearances. It’s another example of the Harris campaign very deliberately tapping into trends, memes, and formats on the platform.