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Instagram is adding expiring and semiprivate comments

Instagram is adding expiring and semiprivate comments

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Users will be able to leave Notes on Reels and grid posts that disappear after three days.

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Instagram Notes comments on Reel videos
Image: Instagram

Instagram Notes — a temporary away status-like feature — is expanding, the company announced today.

Users will now be able to leave Notes on Reels and grid posts, where their comments will float on top of the content in little bubbles. Like Notes, these comments are temporary — they’ll disappear after three days unless you delete them earlier. The new temporary comments are also semiprivate, and users can tailor who’s able to see their comment: either your curated list of close friends or followers you follow back. Based on screenshots, it also appears as though users can tag each other in Notes on Reels and posts. They’re basically hidden comments for a smaller audience.

When users encounter Reels and posts with Notes from friends, those comments will appear almost like a sticker on top of content — the feature is clearly meant to tap into the more private ways people use Instagram, like DMing with friends. Seeing what friends are saying on the platform without having to scroll through comments could be helpful.

At the same time, it’s a bit unnerving to know people can now leave comments I won’t be able to see on my posts — and I wonder how the feature could facilitate bullying, pile-ons, or harassment, especially if the creator of the content can’t see Notes. Meta spokesperson Christine Pai clarified that users can turn off the Notes feature on their content if they prefer.

Notes on posts and Reels will begin rolling out globally today.

Update July 18th: Added that creators can turn off the Notes feature on their content.