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Creators

YouTube, Instagram, SoundCloud, and other online platforms are changing the way people create and consume media. The Verge's Creators section covers the people using these platforms, what they're making, and how those platforms are changing (for better and worse) in response to the vloggers, influencers, podcasters, photographers, musicians, educators, designers, and more who are using them. The Verge’s Creators section also looks at the way creators are able to turn their projects into careers — from Patreons and merch sales, to ads and Kickstarters — and the ways they’re forced to adapt to changing circumstances as platforms crack down on bad actors and respond to pressure from users and advertisers. New platforms are constantly emerging, and existing ones are ever-changing — what creators have to do to succeed is always going to look different from one year to the next.

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Threads is testing several new features like scheduling and analytics

Meta’s X competitor is introducing features for brands and creators.

How to save your online writing from disappearing forever

If you’re a creative writer, journalist, or blogger, one of these services can help you avoid linkrot.

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DOJ is trying to convince a court to let it file classified evidence that TikTok’s lawyers can’t see.

In a new filing, DOJ says it’s “not trying to litigate in secret,” but that the court should be able to review classified information that led Congress to determine the divest-or-ban bill was necessary. In its own filing, TikTok says the government’s arguments for the bill are riddled with errors and omissions.


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TikTok’s “loyalty tests” are the latest peril of online life.

You can pay to see if your partner will respond to a stranger’s flirty DM — and TikTok has turned this into a thriving subculture.

“On one hand, it’s like, fuck yeah, we got this guy,” Monzon told me. “But on the other hand, it’s like, ‘Fuck.’ This girl’s life is…she’s heartbroken now.”


The online influencers shaping American politics.

Wired has a cool interactive piece highlighting some of the content creators on the right and left who drive political discourse and change. The size of the bubbles corresponds to the number of followers the individual has on their social media platform of choice. Check out the full story for details on each person.


A bubble graphic showing left wing influencers such as Hasan Piker and Carlos Eduardo Espina. The size of their bubbles is determined by their follower count.

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Influencers on the left.
Image: Wired
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News outlets have two (not great) options.

Opting out of Google’s generative AI overviews means you become invisible in search — a no-go for most publishers. But keeping content in search means it can be scraped for AI Overviews. As one publisher puts it:

You drop out and you die immediately, or you partner with them and you probably just die slowly, because eventually they’re not going to need you either.”


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Twitch: “Are you sure you want to send this?”

The streaming platform is testing a prompt that encourages you to pause before sending a chat message that might be offensive. (It sounds kind of like the prompts that Twitter developed.)

Just don’t go posting the message Twitch used as an example.


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Is Reddit the new pivot to video?

Publishers like Rolling Stone and The New York Times are sizing up Reddit as a potential source of significant traffic, according to Adweek.

Reddit’s visibility in Google Search has skyrocketed this year, making the platform an attractive place for marketers and the SEO industry. But media of all industries should know that relying on outside platforms historically hasn’t gone well.


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“Kurt Cobain un-alived himself at 27.”

A placard at Seattle’s Museum of Pop Culture used the internet-speak term “un-alive” to describe Cobain’s suicide, according to Billboard. The museum elsewhere reportedly said it used it as a “gesture of respect.”

People use terms like “un-alive” online to try to get around moderation algorithms that they believe may suppress or remove their content. MoPOP didn’t immediately respond to The Verge’s request for comment.


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YouTube Premium subscribers can try out a sleep timer.

If you often fall asleep while watching a video, you can try YouTube Premium’s experimental sleep timer through September 2nd. It pauses your content after a certain amount of time, so that way autoplay doesn’t eat up all your internet data for the month.


Instagram’s Threads: all the updates on the new Twitter competitor

The latest app taking on Twitter is getting a boost from Instagram’s billions of users.

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Trump, AI, and TikTok are a winning election spam combo.

The Wall Street Journal delves into a loose network of TikTok accounts churning out videos with AI-generated voiceovers making ridiculous claims — both positive and negative — about Donald Trump. A political motive is possible, but it sounds likely they’re less a coordinated operation than a bunch of people ripping each other’s content off for views, and Trump is simply the best engagement-bait around.


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This T-Rex-sized pigeon is coming to NYC.

The aptly named 16-foot tall “Dinosaur” statue, created by artist Iván Argote, is coming to New York’s High Line Plinth in October, where it’ll spend 18 months menacing locals. Argote told Curbed that he wanted the piece to invoke a sense of familiarity with those who often observe pigeons in the city:

“I really want people to have that feeling. It’s like, Ah, I’ve seen you, man. Here you are. Here you are.”


A rendering of Iván Argote’s “Dinosaur” statue.
Here’s a rendering of what “Dinosaur” will look like. The High Line is already planning some pigeon-themed programming for the statue, especially around National Pigeon Day on June 13th.
Image: Iván Argote / High Line
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Oliver Darcy is leaving CNN.

The CNN media reporter announced today that he’s starting his own news outlet called Status — a nightly briefing covering the media industry, Hollywood, and Silicon Valley.

Darcy is the latest journalist to move from a big outlet to an independent enterprise. Status will be subscription-based, and will launch with an initial (as of yet unnamed) sponsor.


Here come YouTube’s community notes.

Invitations are going out for Google’s community-led pilot to moderate misinformation by letting users append highly-rated notes to confusing or inaccurate videos. Per 9to5Google, you can sign up to participate on mobile in the US by clicking your profile pic in the app, then selecting “help inform viewers” under general settings.

Let us know in the comments if you’re seeing notes on videos.


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How online should a doctor be?

Byron Bernstein had six livestreamed conversations with Alok Kanojia, a psychiatrist. Then Bernstein died by suicide. Were those conversations ethical?


The Gamer and the Psychiatrist

[The New York Times]

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Facebook will give first-time rulebreakers a second chance.

Creators who break Facebook’s rules for the first time can now waive a warning from their account by completing in-app training. They’ll be eligible to remove another warning if they don’t violate Facebook’s policy for one year.

This feature is only available to professional mode users for now, and it doesn’t include serious violations, such as posting content containing sexual exploitation.


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Upgrading the Game Boy with a CRT screen decimates its battery life.

Instead of opting for a third-party lighting accessory to improve the original Game Boy’s screen, modder James Channel replaced it entirely with a compact CRT salvaged from a video intercom.

Many sticks of hot glue later the Game Boy (or is it now a Game Man?) finally has a glowing screen but runs for just over two minutes on four AA batteries.


Why are so many car YouTubers quitting?

From Car Throttle to Donut, countless YouTube creators are fleeing. But is this a new trend or a tale as old as venture capital?

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TikTok is too enticing for campaigns to quit.

Vice President Kamala Harris’ campaign page quickly shared a video of her newly-selected running mate Tim Walz on TikTok, showcasing his ability to produce viral soundbites. The Harris campaign’s use of TikTok underscores why it’s so hard for politicians to quit, even as both parties overwhelmingly passed a bill that could end up banning it.


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A fancam to announce Harris’ VP pick.

Vice President Kamala Harris’ campaign announced its running mate pick Tim Walz mostly in a typical press flurry — except on TikTok, where the Kamala HQ account shared a purposely glitchy montage of Walz’s public appearances. It’s another example of the Harris campaign very deliberately tapping into trends, memes, and formats on the platform.


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YouTube is trying to make livestream ads more tolerable.

While the platform currently cuts away from live content to display video ads, YouTube is now experimenting with live mid-rolls that will instead launch and run alongside the broadcast in Picture-in-Picture mode.

That should be less disruptive for viewers, and may also dissuade them from installing adblockers to avoid paying for YouTube’s ad-free premium service — something YouTube has been cracking down on.


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Adobe Premiere Pro is available on Snapdragon X Elite laptops.

As we started testing Windows 11 on Arm with new Copilot Plus PCs, we noticed issues with the performance of Adobe Premiere Pro. Adobe blocked the x86 software from Snapdragon X Elite laptops before their public launch, but now Windows Central says it’s available under emulation, and is “good enough for a basic video project,” while a planned Arm-native version is still in development.


Let’s play a game.

Scroll through the pictures below and try to match each desk chair with the platform it’s for sale on: Amazon, AliExpress, or Shein.

The correct answer doesn’t really matter — as John Herrman writes, this is the state of online shopping, where products that look the same are for sale everywhere, often at different prices or by different sellers. Everywhere you look, products are cheap, fast, and anonymous.


A beige armless desk chair in a non-descript interior space.

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TikTok permanently scraps Lite Rewards in the EU.

The program, which paid users around 38 cents a day to engage with videos, was already suspended in the region after the bloc opened an investigation in April.

A separate EU Commission probe into TikTok’s allegedly addictive design, and its content moderation rules for minors remains open.