Conventional wisdom says that if you want the very lowest prices on a 4K TV, you wait until Black Friday / Cyber Monday in November, but Amazon’s Prime Day can offer some solid discounts during the dog days of summer.
And what you plug into your TV is just as important, especially since many modern TVs have terrible built-in audio that sounds tinny or leaves spoken dialogue difficult to hear and app interfaces that are slow and annoying to use. Thankfully, some of these shortcomings can be countered by a decent soundbar or a streaming device from the likes of Amazon, Roku, and others.
If you’re in the market right now for a big and flashy new TV, something modestly sized for a kitchen or bedroom, or some accessories that allow you to stream content with the best picture and sound quality possible, we’ve got you covered.
The best Prime Day deals on 4K TVs
Amazon Fire TV Omni
Amazon’s Fire TV Omni features built-in microphones for Alexa commands and low input lag. It also provides access to Netflix, Prime Video, Disney Plus, and most major streaming services. Only the 65-inch and 75-inch models support Dolby Vision, however. Read our review.
Amazon Fire TV Omni QLED
Amazon’s Fire TV Omni QLED features built-in microphones for Alexa commands, low input lag, and support for two-way video calling with a compatible webcam. It also provides access to Netflix, Prime Video, Disney Plus, and most major streaming services.
Hisense U6HF ULED 4K TV
The latest Hisense 4K TVs boast excellent value for image quality and Google Play, giving you access to a wide selection of streaming apps. They also support Dolby Vision, HDR, and HDR10 Plus.
Sony Bravia X90L
The Sony Bravia X90L is one of Sony’s most affordable QLED sets. Its excellent XR image processor makes the most of a full-array local dimming panel that produces great picture quality for the money. It also works nicely with consoles like the PS5 thanks to its 120Hz variable refresh rate and game-specific picture optimization.
TCL Q7 QLED TV
TCL’s midrange Q7 is a 4K LED TV with a native 120Hz refresh, VRR, and two HDMI 2.1 ports for modern consoles like the Xbox Series X and PlayStation 5. One of its other two HDMI ports also offers eARC support for soundbars.
LG C4 OLED
The LG C4 is similar to its predecessor, with support for Nvidia G-Sync and AMD FreeSync variable refresh rate tech. However, it now sports a max 144Hz refresh rate, a brighter panel, and overall better picture quality.
LG C3 OLED
The LG C3 offers more processing power than its predecessor and several new picture modes. It continues to offer a 120Hz refresh rate and low input lag as well, along with support for Nvidia G-Sync and AMD FreeSync variable refresh rate tech.
LG G3 OLED
The LG G3 is a high-end TV with the brightest picture of any OLED that the company has ever produced. Combine that with perfect blacks, superb viewing angles, and top-notch gaming specs, and the G3 makes for a compelling package. Read our LG G3 first impressions.
Samsung OLED S95D TV (55-inch)
Samsung’s S95D features a bright, glare-free OLED panel with support for 144Hz gaming.
Samsung The Frame TV (2022)
Samsung’s art-inspired 4K TV uses an anti-glare matte QLED display, which provides artwork and photos with qualities that resemble an actual canvas.
- Various sizes of Jsaux’s HDMI 2.1 cables are on a Prime Day deal at Amazon. You can get a two-pack of six-foot cables for $10.99 ($9 off) or a two-pack of 10-foot cables for $14.39 (about $3 off). These cables support 4K resolutions at up to 120Hz refresh, so they’re great for connecting taking full advantage of streaming devices like the latest Apple TV 4K or current-gen consoles like the PlayStation 5.
The best Prime Day deals on 1080p TVs
LG StanbyME Go
LG’s StanbyME Go is a fun 27-inch panel nestled within a briefcase. The basic 1080p display doesn’t offer high-end specs, though it does come with a selection of preloaded games, versatile viewing options, and a wide selection of streaming apps. Read our review.
- A projector isn’t technically a TV, but we should give a nod to the Xgimi MoGo 2 Pro that’s selling for $369 (around $130 off) at Amazon. This take-anywhere projector has a built-in Bluetooth speaker and surprisingly nice 1080p picture, if you’re not in too bright of a space. Read our review.
- Amazon is selling its Echo Show 15 with a bundled Fire TV remote for $219.99 ($60 off), exclusively for Prime members. The 15.6-inch Alexa smart display doubles as a small 1080p TV for a kitchen or home office, and it’s easily hung on the wall or mounted on an optional tilt stand (also included in a similar bundle for $247.98).
The best Prime Day deals on streaming devices
Amazon Fire TV Stick 4K Max
Amazon’s highest-end streaming stick is faster than its predecessor with Wi-Fi 6E and double the storage. It also now displays widgets and artwork when idle while continuing to offer a terrific selection of streaming apps and Alexa integration.
Amazon Fire TV Stick 4K (2023)
The 2023 version of Amazon’s Fire TV Stick 4K streams in 4K resolution, as its name suggests, and features mostly standard specs these days, like Wi-Fi 6, Dolby Atmos / Vision, HDR10 Plus, and a 1.7GHz processor.
Amazon Fire TV Cube (2022)
The hybrid Echo and Fire TV is faster than its predecessor with extensive hands-free voice control capabilities, support for Wi-Fi 6E, and excellent performance. Read our review.
Roku Streaming Stick 4K
Roku’s Streaming Stick 4K maintains its simple interface that puts your apps front and center and adds support for Dolby Vision HDR. Read our review.
Roku Express 4K Plus (2021)
The Roku Express 4K Plus replaces the Roku Premiere as Roku’s entry-level 4K player. It sports a faster processor as well as support for HDR10 Plus.
Nvidia Shield TV Pro
Nvidia’s Shield TV Pro is just like Nvidia’s Shield TV but comes with extra onboard storage and RAM so you can download and play more demanding games. It can also run as a Plex media server and offers two USB ports, so you can use it as a smart home hub.
Xbox Cloud Gaming Fire TV bundle
A bundle of an Amazon Fire TV Stick 4K Max with a standard Xbox Wireless Controller and one-month membership to Xbox Game Pass Ultimate. It’s a starter pack for Xbox Cloud Gaming, allowing you to play over 300 titles via the cloud, sans Xbox console. The feature is now natively compatible with select Fire TV Sticks.
The best Prime Day deals on soundbars
Sonos Ray
The Ray is Sonos’ entry-level soundbar that’s best for bedrooms and smaller apartments. It only connects to TVs via optical cable, thus missing out on HDMI-CEC functionality. It also produces balanced, dynamic sound despite its small size, easily besting built-in TV speakers. Read our review.
- Amazon is selling its Fire TV Soundbar with a two-year extended warranty included for $99.98 ($33 off) for Prime members. The compact 24-inch soundbar sounds bigger than it looks and also has Fire TV streaming content built in. Read our initial hands-on.
Vizio M512a-H6
Vizio’s M-Series Dolby Atmos soundbar comes complete with a subwoofer and wired rear surround speakers — all for less than $500.
Vizio Elevate
Vizio’s Elevate is a high-end soundbar with unique rotating side speakers that turn upward when playing surround sound audio. It includes 18 speakers, a wireless eight-inch subwoofer, and supports Dolby Atmos and DTS:X.
Roku Streambar Pro
Roku’s Streambar Pro is its higher-spec, all-in-one media player, combining 4K video streaming with a 32-inch soundbar. It supports HDMI ARC for plug-and-play connectivity.
Sonos Sub Mini
It can’t fully match the loudness and sheer power of the flagship Sonos Sub, but the more compact Sub Mini still kicks out plenty of boom that will make you feel the low-end bass from your couch. Read our review.
Update, July 17th: Adjusted prices.